Optimisation - Search Engine optimisation
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What We Can Do For You
Tourism-site-fix looks at all aspects of website optimisation and the ranking process when we review your website. It is not a case of just adding keywords to the website's pages and submitting it to search engines. The website's entire structure may need to be optimised. There may be changes needed to the page copy so as to offer better Keyword Rich Content with WOW! factor that appeals to the reader.
If we agree to do SEO work for you we will make the necessary changes, with your approval. Where possible we give you a temporary URL for you to access and monitor progress throughout the optimisation process of your web site.
The Optimization & Ranking Processes
Site Analysis and Report
For search engine optimisation purposes and for the purpose of website promotion, Tourism-site-fix will look at all aspects of a website, taking into account the site current rankings on the major search engines, its structure and code and its shortfalls as well as a visual appraisal, A report of a site's ranking for specified keywords on the major search engines will be made for comparison.
Keyword Targeting
keywords relevant to content will be targeted for each page on a website. Where content is sub standard or just plain wrong for the target market, we will through keyword research, find the best keyword phrases then build content around the keywords. We generally find the best two or three main keyword phrases for each of the main website pages for optimum ranking and increased traffic.
Content Optimisation
Content is usually the main target for our Search Engine Optimisation. Without well thought-out keyword rich content, your website will not achieve a high ranking position. "Content is king". there is no substitute for well written content. Our copywriting will create interesting and informative text for your site, not just to improve search engine placement and increase traffic to your web site, but to actually grab the attention of the reader.
Title Optimisation
Page titles, often overlooked by website designers are one of the most important elements in effective web page optimization. Each web page should have its own unique title which reflects the page content and will contain the keyword or keywords important to that particular web page.
Summary
We know many of you feel that search engine optimisation is mysterious, magic, etc. I recently heard SEO referred to as a "dark art" that was said by a civil servant teaching ecommerce! It is just not true, optimising web pages is just common sense and a little understanding of how the search engine spiders read and interprete your pages. Think of a web page as a jigsaw puzzle, you only see the whole picture once it is finished, just one missing piece will ruin an otherwise perfectly well presented picture. We are experienced at spotting the missing pieces and completing the defective picture, sometimes it just takes a little tweak. Call Andy 01456 486631
More services
Photography. Copy writing. Site maintenance. Website redesign.
